10 Big Lies Of Internet Marketing You Must Avoid If You Want To Succeed Online

THE BIG LIES AND MYTHS OF INTERNET BUSINESS THAT AFRICAN NETPRENEURS MUST AVOID

Internet Business or internet marketing as it is often called, is just getting into the mainstream in many countries in Africa. As more and more people become aware of the true potential of the internet for making money, it is important to avoid the big lies that will give people a wrong impression about the internet business and ultimately prevent them from being successful at it.

Like every industry, internet marketing also comes complete with some myths and big fat lies, ranging from the sublime to the ridiculous.
Here are some of the lies and myths that are very common out there but which simply has no basis in truth.

Big Lie #1: Internet Marketing Is So Easy Anyone Can Do It
This is a big fat lie for the simple reason that there very few industries, if any, that ANYONE can do, and certainly not Internet Marketing.

Most people see the great results that others have put in their videos to promote their product and boast about how they made so much money in 30 days and how anything can do it too. Sure, for sure there are probably those that can do stuff on auto pilot, but what people don’t see is what happened before this.

The reality of the matter is, no matter how easy internet marketing may appear to outsiders, due to the crazy hype out there, it is not true that anyone can do it. Not everyone can create a product; or build a response list or do targeted email marketing. This requires training, experience, and perseverance. Only those who are ready to learn the critical skills needed for survival online can do it and that certainly is not everybody.

Big Lie #2: You don’t need ANY money to get started.
While it is true that you may not need a lot of money to succeed online, (you definitely will need less than it would take to build and open your own cosmetics shop in a high brow neighborhood), you will need some operating capital.

Just like in offline businesses, it takes money to make money. It takes some money to educate yourself; to research the marketplace; and to develop your product or service.

It takes money to get a domain name; and it takes money to host your site. It takes cash to hire a designer to program your site. You will also need to pay a copywriter to write a killer sales letter for you, unless you can write great copy yourself. You may even need money in order to get a merchant account from a bank so you can accept the money your website generates.

And most importantly, it takes money to DRIVE traffic to your site. Of course, there are many “free” traffic-generating ideas that you can pursue. I do a lot of them myself, but you simply cannot trust your total business success to traffic you cannot control. So, at some point you will need to spend money on traffic.

Most of the time, it costs money to drive quality traffic to any site. It could be in the form of Pay-Per-Click, Pay per impression; E-zine advert; offline promotion etc. But the bottom line is you will need some money to succeed big time in this business. Especially in the beginning when your cash-flow will be mostly in one direction..

Big Lie #3: You Don’t Need A List To Succeed
This is almost as ridiculous as the “you don’t need money” lie. To make real money over time, you will need a big pool of customers that you can send cost-free offers in order to make recurrent income. These ‘recurrent sales’ are not made to the man in the moon. They’re made to people on your list.
People you have carefully cultivated, created a relationship with and “primed” over time to trust you and whatever it is you have to offer them.
You need to build a list because your money is IN the list!. You need to build a “herd” as quickly as humanly possible and you cannot do that without a ‘List.’

Big Lie #4: You Don’t Need A Product Or Service.
Internet Commerce, like offline commerce, is all about products and services and if you want to do business, you NEED a quality product or service to sell.

As matter of fact, you should preferably have multiple products and services so that you can back-end sell your existing customers and increase their value to you exponentially, by turning them into customers for life.

Yes, it is true that there are many people out there who are making a lot of money as affiliates without having their own products, but the real truth is that these are very few.

Simply relying solely on affiliate marketing for your internet business is a dangerous tactic. What if the companies whose products you are promoting go out of business? What if they change their products? Where does that leave you?

There are also many affiliate “horror stories” out there that you would be foolish to rely 100% on income from vendors as an internet marketer. It is very common to hear about vendors not paying affiliates on-time and not pay them at all. We also hear stories of ‘affiliate commission theft’, where customers may bypass the affiliate link and cut you out of your commission

Vendors tracking software can also screw up. They will tell you there are “technical difficulties” so you don’t get credited for the sale… and on, and on, and on.

Worse part about affiliate marketing is that more often than not, you don’t get to keep the customer generated by your hard efforts, the product owners do. Many affiliate programs are set up so that you only get credit for the first sale a consumer makes. After that, all the profits stay with the vendor. They keep all the back-end profits.

When product owners sell back-end products and services to the customers you got for them, you don’t get a dime. It doesn’t matter that your links are making the vendor rich. The effort is yours, but the profit is theirs.

You also can’t test different things on your site because it’s NOT your site. You can’t change what’s not working because it’s not yours to change. All you can do is cross your fingers and hope for the best.

Hardly a recipe for success, I think you’ll agree.

I am not saying you should not promote other peoples products, but very often you should do it as a back-end, not front-end. You front-end your own stuff, and you can back-end other products and services.

There’s still one more problem with promoting other people’s stuff: when you stop promoting, your income also stops. You have to constantly be on the lookout to find the NEXT red-hot product and constantly be inking the next great deal.

Big Lie #5: You Don’t Need Any Experience.
Of course, you need experience to succeed online! Probably the only thing in the world that doesn’t need experience is how to breathe after taking your first breathe as a child. For everything else, you NEED some experience.

If you want to make money, you need to get training; information and experience as quickly as humanly possible. You need to figure out what works, what doesn’t, and how you can use all the “tricks of the trade” to build your success. This does not happen the first day you decide to be an internet marketer.

That’s why having a mentor works. Working with someone who’s “been there and done that” can save you time and money and help you grow. Your income can only grow to the extent that you do. You must educate yourself and you must be open to the process.

Be prepared to make mistakes, try new things, and push yourself beyond your safe, secure comfort level. Do whatever it takes to earn your Masters at the School of Hard Knocks. Learn your lessons and develop the skill sets you need to make the kind of money you want to make.

Big Lie #6: You Don’t Need Any Technical Knowledge
This really is more an over simplification than a bad lie. It’s definitely true that you can be a master online marketer even if you don’t know anything about programming, HTML codes… and all that technical stuff.

However, while you don’t need to know the how-to, you DO need to know what needs to be done and what YOU need for your site. If you don’t, you’re as “at risk” for being conned by the technical people out there who may charge you an arm and a leg for what cost nothing. Also if you have no idea of what needs to be done, how can you measure if someone has given you a good job.

Yes, I gladly confess and admit that before I got smart, I was screwed-over and taken advantage of by several dishonest webmasters. I actually lost $8,000 on elance.com when I paid an advance to someone to develop an affiliate network software for me and they did rubbish. They did a lot of unnecessary programming and sent me a hefty bill. They charged me a lot of money but the program did not work simply because I do not know how to measure the work they were doing.

I have also been held to ransom over simple changes to my site that only requires the very basic html code. My developer charged me a hefty fee and then took over a week to fix something that I found out later I could have done myself in 2 minutes. I found out for myself that it does not hurt to have a little of technical knowledge. If you’re familiar with basic HTML — at least when you want make changes to your site, you can do so instantly.
Surely, there are many things that only a programming professional will be able to do for you. But it’s nice when you don’t have to go to your webmaster and pay them per hour for a fix that you can easily do for yourself in a few minutes.

If you’re the “exception that proves the rule” and are making money hand-over-fist as a super-marketer, you may disagree that the four big lies are lies at all. However, for the average, even the above-average person, online marketing is not a get-rich-quick scheme. It’s a business and you have to treat it like a business. So if you’re not yet rolling in dough, but would like to be part of the Internet moneymaking machine…

Don’t buy into all the hype. Think it through. Use your common sense. Don’t try and get rich quick or you may find yourself in the poor house! But you can, and you WILL make money if you’re willing to do what it takes.

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