Build a Niche Content Site to provide information and service to a motivated small group with passion in a narrow area Niche marketing is a term people use to refer to niches that people can target to make money online without focusing on ‘business opportunity’ or ‘make money’ niches (like Internet marketing or network marketing). It targets niches such as Self-Improvement, Dog Training, Gaming, Movies or other things that do not fall into the category of money making niches.

Strengths: You can focus on your passion and become an expert in it. Let’s say you are an expert at mountain biking, then talk all about it and monetize from this niche alone.

Weaknesses: You have to be plan everything and make sure your traffic is quite targeted and an expert at it.
Different niches yield different results.

Opportunities: Niche marketing opportunities are ENDLESS. All you need to do is find a niche you can excel in that nobody else is targeting (of course, this is very rare but a lot of niches are not that congested).

Threats: An untapped niche is rare – so most people go for rarer sub-niches

Suggested Course Of Action: Do a search on Google for “YOUR NICHE” FORUM (Example: if you are targeting the gaming niche, type in “gaming forum”) this will be your market!

A niche content site is a site that panders to a particular group of people.

Like gardening is a niche; cooking is a niche; motor repair is a niche. Other people would not be interested in reading about these topics. But, people who are interested in these topics will surely throng your website and even come repeatedly to look for new information that you must put up all the time.

There can be a niche within a niche. Like, in gardening, there could be a sub-niche of how to do away with aphids or how to use the right mix of fertilizers to make those grapes bigger. These are sub niches. You must remember one thing here… the narrower you are making your niche, the lesser is the number of people

You are getting people for your site, but at the same time,
these people are more focused and they will be more interested in doing business with you.

Think about it: If someone really wants to have some information on aphid removal, they are not going to find too many sites on it. If your site has that content and also promotes some product relating to it, like an aphid spray, the likelihood of that visitor buying the product from your site is indeed high.

This is the way you need to go about it.
• First, think of a popular niche that you would like to build a site on.
• You can you your internet research at places like Google Trends; Yahoo or Amazon to check out what many people are looking for.
• Build content. You will need to have at least 50 pages or so of content to make some kind of impact. Spruce up this content by using right keywords so that it reaches out to the people who are looking for the specific information.
• Then, look for products on your affiliate network site to promote on your niche site. Refer to chapter 1 on how to become a member of an affiliate network site. You can put ads in the form of text and banners.
• By having your own site, you are saving money on advertising services such as Google AdWords. You have to popularize your site so that more people visit, which in turn will increase the number of clicks (and sales) that you get. At the same time, the popularity of your ads will increase the prospect of your website.

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